According to PEW - Teens, Social Media & Technology 2018 discovered that Facebook is rapidly losing ground against rival internet platforms in attracting and keeping US teenagers, a survey showed on Thursday.
The Pew Research Center report confirms a trend seen in other surveys, showing a sharp drop in Facebook’s share of what had long been a core age segment for the huge social network.
Top Social Media Site For Millennials -
A study in 2018 according to (PEW) discovered that the video-sharing site YouTube – which contains many social elements, even if it is not a traditional social media platform – is now used by nearly three-quarters of U.S. adults and 94% of 18- to 24-year-olds.
And the typical (median) American reports that they use three of the eight major platforms that the Center measured in this survey."
Recommended content in helping you stand out as an expert is to create the content that your audience will find the most valuable: How-to's, recommendation lists, trend reports, etc.
The type of content can vary as well but with how much the social network algorithms boost them, we'd recommend video content.
Social network marketing is relatively new. You should try posting different kind of content and following new trends.
Valuable = Shareable. We've also found having a sense of humor works well too! Producing fun, lighthearted content can often produce great results.