Oleksandra Oliynykova is getting into non-fungible tokens (NFTs). But while her peers are selling digital collectibles, the 20-year-old has literal skin in the game. Six days after putting it up for auction on the popular NFT marketplace OpenSea, Oliynykova sold exclusive lifetime ownership of part of her right arm for more than $5,000.
The concept is not entirely new. Temporary tattoos or so-called “body billboards” were a trend in the early 2000s among certain groups of athletes—beach volleyball players, skateboarders and boxers, most notably Bernard Hopkins—earning them anywhere between $5,000 to $100,000. Oliynykova is now reintroducing a potentially permanent version of the concept digitally, tied to fluctuating cryptocurrencies and blockchain.